Campaign for Action on Family Violence. Effective social marketing : complex issues and innovative practice Prepared by Fleur McLaren. Prepared for Centre for Social Research and Evaluation | Te Pokapū Rangahau Arotake Hapori
By: McLaren, Fleur
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Material type: 
ArticlePublisher: Wellington, [N.Z.] Ministry of Social Development, 2009Description: electronic document (17 pages); PDF format: 247.13 KB.Subject(s): ADVERTISING | ATTITUDES | DOMESTIC VIOLENCE | INTERVENTION | INTIMATE PARTNER VIOLENCE | MEDIA | PUBLIC OPINION | SOCIAL CHANGE | SOCIAL MARKETING | TELEVISION | NEW ZEALAND | PREVENTION | FAMILY VIOLENCEOnline resources: Archived by The Hub Summary: This paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website).
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Access online
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Family Violence library | Online | Available | ON14110206 |
This paper looks at family violence prevention and social marketing best practice and presents the It’s not OK campaign as a successful case study of using social marketing to shape attitudes towards key social issues such as violence within families. (from the It's not OK campaign website).
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