In 2014, the Ministry of Social Development commissioned Kaitiaki Research and Evaluation Ltd (Kaitiaki) to gain an in-depth understanding of how the ‘It’s not OK’ Campaign has supported change to address and prevent family violence within communities. The evaluation involved an in-depth analysis of community stakeholder experiences in Counties Manukau Rugby League, Gisborne, Levin/Horowhenua, New Plymouth, Ohakune, Paeroa and Taupò. This is the overall evaluation report. It describes the the evaluation approach using qualitative case study methodology. It then covers identified impacts, critical success factors and barriers to on-going success for these community campaigns. The individual case studies are provided in separate documents. Follow the website link to access case studies and other related documents, and Word versions of the evaluation and case studies. Record #4757