"This emerging evidence paper aims to identify effective approaches or ‘issues to consider’ in engaging with, and building the capacity of the Australian media, to embed primary prevention as part of their work in reporting on violence against women. It is designed to inform and stimulate thinking about what future initiatives might look like if they are to be responsive to the current evidence-base, while being well suited to practical and policy considerations.

Our synthesis of the key national and international scientific and grey literature, together with emerging evidence from research and evaluation projects, showed that approaches to engaging with media in primary prevention are more likely to be effective when they are evidence informed, developed collaboratively and involve multi-faceted, integrated and appropriately resourced strategies that consider... key elements" outlined in the paper. (From the executive summary). Record #5519