Our Watch delivers The Line, Australia’s long-term social marketing initiative for young people aged 12 to 20 years to prevent violence against women and their children. The Line’s long-term goal is to prevent violence against women and their children by addressing the gendered drivers of violence outlined in Change the story.

The Line is an evidence-based primary prevention campaign that uses a multi-pronged approach including social media, content marketing, ambassadors and partners, resources for ‘influencers’ (e.g. parents and teachers), public relations, advertising and stakeholder engagement.

This report provides a snapshot of key findings from The Line’s October 2016 evaluation survey of its You Can’t Undo Violence campaign (Wave 3 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). (From the document). For the background information and the initial (2015) survey, access the Our Watch website. Access The Line website for campaign resources. Record #5621