Campaigns targeting perpetrators of intimate partner violence Magdalena Cismaru and Anne M. Lavack
By: Cismaru, Magdalena
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Contributor(s): Lavack, Anne M.
Material type: 
ArticleSeries: Trauma, Violence & Abuse.Publisher: 2011Description: 16 p.Subject(s): PREVENTION | CANADA | Campaign for Action on Family Violence (New Zealand) | It's Not OK Campaign | ABUSIVE MEN | ABUSIVE WOMEN | DOMESTIC VIOLENCE | EVALUATION | PERPETRATORS | SOCIAL CHANGE | SOCIAL MARKETING | INTIMATE PARTNER VIOLENCE | NEW ZEALAND | AUSTRALIA | UNITED STATES | UNITED KINGDOMOnline resources: Access abstract online
In:
Trauma, Violence & Abuse, 2011, 12(4):183-197Summary: The It’s Not Ok campaign is included in this review of campaigns targeting perpetrators of intimate partner violence. The researchers reviewed and analysed 16 campaigns targeting perpetrators of intimate partner violence from the United States, Canada, United Kingdom, Australia and New Zealand. The researchers use two well known models, the Transtheoretical (Stages of Change) model and Protection Motivation Theory (PMT) to create a framework for analysis. The “It’s Not OK Campaign” received top rankings as being one of only two campaigns reviewed that sought to address most of the stages of change, as well as most of the variables considered to be the main influencers of behavioural intention and behaviour change. The researchers also make a number of suggestions for future policy, research and practice in this area. In particular, they conclude that future campaigns targeting IPV perpetrators should place a stronger emphasis on the benefits of changing and place a greater focus on increasing perpetrators’ confidence that they can abstain from violence. An evaluation of the It's Not OK Campaign can be found on the Ministry of Social Development website and is indexed in this database. Record #3623
Trauma, Violence & Abuse, 2011, 12(4):183-197
The It’s Not Ok campaign is included in this review of campaigns targeting perpetrators of intimate partner violence. The researchers reviewed and analysed 16 campaigns targeting perpetrators of intimate partner violence from the United States, Canada, United Kingdom, Australia and New Zealand. The researchers use two well known models, the Transtheoretical (Stages of Change) model and Protection Motivation Theory (PMT) to create a framework for analysis. The “It’s Not OK Campaign” received top rankings as being one of only two campaigns reviewed that sought to address most of the stages of change, as well as most of the variables considered to be the main influencers of behavioural intention and behaviour change. The researchers also make a number of suggestions for future policy, research and practice in this area. In particular, they conclude that future campaigns targeting IPV perpetrators should place a stronger emphasis on the benefits of changing and place a greater focus on increasing perpetrators’ confidence that they can abstain from violence. An evaluation of the It's Not OK Campaign can be found on the Ministry of Social Development website and is indexed in this database. Record #3623
