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If the noise coming from next door were loud music, you'd do something about it: using mass media campaigns encouraging bystander intervention to stop partner violence Magdalena Cismaru, Gitte Jensen and Anne M. Lavack

By: Cismaru, Magdalena.
Contributor(s): Jensen, Gitte | Lavack, Anne M.
Material type: materialTypeLabelArticleSeries: Journal of Advertising.Publisher: 2010Description: 13 p.Subject(s): Campaign for Action on Family Violence (New Zealand) | It's Not OK Campaign | INTERVENTION | SOCIAL MARKETING | SOCIAL CHANGE | INTIMATE PARTNER VIOLENCE | NEW ZEALAND | AUSTRALIA | UNITED KINGDOM | UNITED STATES | INDIAOnline resources: Access abstract online In: Journal of Advertising, 2010, Special Issue, 39(4): 69-82Summary: The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624
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Journal of Advertising, 2010, Special Issue, 39(4): 69-82

The authors evaluated 12 advertising campaigns that encourage bystander intervention against intimate partner violence in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided. New Zealand's Family Violence: It's Not OK, Are you OK campaign is among those reviewed, along with campaigns from Australia, India, the United Kingdom and the United States. Record #3624