It's not OK Campaign : Phase three report prepared by Alex Woodley and Nadine Metzger. Report prepared for Theresa Family and Community Services | Ratonga Ā-Whānau, Ā-Hapori, Ministry of Social Development
By: Woodley, Alex
.
Contributor(s): Metzger, Nadine.
Material type: 
BookPublisher: Wellington, N.Z. : Family and Community Services, Ministry of Social Development, 2011Description: electronic document (64 pages); PDF format: 1.78 MB.Subject(s): ADVERTISING | ATTITUDES | BEHAVIOUR CHANGE | INTERVENTION | SOCIAL MARKETING | SURVEYS | FAMILY VIOLENCE | NEW ZEALANDOnline resources: Archived by The Hub Summary: This research was commissioned in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It’s not OK campaign has helped to support the conditions that encourage help giving and receiving. It sits alongside the fourth Reach and Retention survey in measuring the impact of the third phase of television advertisements. (from the It's not OK campaign website).
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Access online
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Family Violence library | Online | Available | ON14110205 |
This research was commissioned in order to understand whether, and if so how, attitudes and behaviours relating to the willingness, confidence and capacity to give and/or receive help have been influenced by the cut-out advertisements. In addition, this research aims to understand whether the It’s not OK campaign has helped to support the conditions that encourage help giving and receiving. It sits alongside the fourth Reach and Retention survey in measuring the impact of the third phase of television advertisements. (from the It's not OK campaign website).
