This paper reports on the first phase of a larger research project looking at how to reframe the public conversation about crime and justice in Aotearoa New Zealand. In this report, the authors summarise research they have undertaken to understand how experts understand and frame criminal justice, how the public also does so, and where the opportunities for building new, more effective narratives may lie. The work was conducted in partnership with JustSpeak, and supported by The Borrin Foundation, The Tindall Foundation and the JR McKenzie Trust.(From the website). The authors have also prepared a shorter illustrated guide (#6450), available from the website. Record #6449