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Moving toward prevention : a guide for reframing sexual violence Berkeley Media Studies Group and National Sexual Violence Resource Center (NSVRC)

Contributor(s): Berkeley Media Studies Group | National Sexual Violence Resource Center.
Material type: materialTypeLabelBookPublisher: Berkeley Media Studies Group National Sexual Violence Resource Center, 2018 Description: electronic document (72 pages) ; PDF file; TXT file.Subject(s): MEDIA | PREVENTION | SEXUAL VIOLENCE | UNITED STATESOnline resources: Click here to access online Summary: In the guide the authors review best practices in framing sexual violence to inform the public about preventing sexual assault. They highlight ways to communicate with the media, which plays an important role in educating the public. The authors hope readers will come away able to: – identify and address problematic and inaccurate frames around sexual violence, including news frames; – develop effective messages about preventing sexual harassment, abuse, and assault that will resonate with different audiences and in many contexts; – identify the value of the media as a tool for informing and educating the public around sexual violence and how to prevent it; – be more accessible and effective sources for journalists covering sexual violence in general and sexual violence prevention in particular; – include prevention in news stories about sexual violence; and – pitch engaging and newsworthy stories that can make prevention visible to a broad audience. (From the Introduction). This guide is written for an American audience. Record #5994
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In the guide the authors review best practices in framing sexual violence to inform the public about preventing sexual assault. They highlight ways to communicate with the media, which plays an important role in educating the public.
The authors hope readers will come away able to:
– identify and address problematic and inaccurate frames around sexual violence, including news frames;
– develop effective messages about preventing sexual harassment, abuse, and assault that will resonate with different audiences and in many contexts;
– identify the value of the media as a tool for informing and educating the public around sexual violence and how to prevent it;
– be more accessible and effective sources for journalists covering sexual violence in general and sexual violence prevention in particular;
– include prevention in news stories about sexual violence; and
– pitch engaging and newsworthy stories that can make prevention visible to a broad audience. (From the Introduction).

This guide is written for an American audience. Record #5994