Awareness raising activities are widely used and have an important role to play in preventing violence against women and girls (VAWG). However, there is little evidence that awareness raising activities on their own are able to significantly reduce VAWG.[1] There is often a mismatch between the intended aims of awareness raising activities and
what they are likely to achieve. For instance, an organisation might publicise information about a new VAWG law with the objective of reducing violence perpetrated by men, but this strategy alone is highly unlikely to do so.

It is important to clarify what awareness raising activities can achieve as well as how to mitigate the limits of this approach. This can inform decision-making around implementing awareness raising approaches. It can help to design theories
of change more closely aligned with intervention activities, and identify best practices for more effective awareness raising efforts. (From the document). Record #7424