Dismantling gender stereotypes in media, marketing and advertising : creating an equitable future in Asia-Pacific UN Women & Unicef
Contributor(s): UN Women | Unicef.
Material type: BookPublisher: UN Women & Unicef, 2023Description: electronic document (16 pages) ; PDF file.Subject(s): ADVERTISING | GENDER EQUALITY | MARKETING | MEDIA | WOMEN | INTERNATIONAL | ASIA | PACIFICOnline resources: Download report, PDF | Access the website Summary: Gender stereotypes significantly impact lives, leading to feelings of exclusion, inadequacy, and invisibility. Harmful norms are deeply rooted in society, affecting various aspects such as family, education, workplaces and the broader economy. In Asia and the Pacific, women and girls face considerable gender inequality and harmful norms. This report focuses on media, marketing, and advertising's role in perpetuating stereotypes and provides practical solutions for a more equitable future. It delves into how gender norms are encoded in TV shows, films, and advertising creative content and how these norms can limit opportunities for children, especially girls and women. The report also highlights how harmful stereotypes can normalize violence against women and girls. It presents key evidence supporting multi-stakeholder collaboration to dismantle stereotypes and promote gender equality in the Asia-Pacific region. (From the website). Record #8497Item type | Current location | Call number | Status | Date due | Barcode |
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Access online | Family Violence library | Online | Available | ON24010025 |
Gender stereotypes significantly impact lives, leading to feelings of exclusion, inadequacy, and invisibility. Harmful norms are deeply rooted in society, affecting various aspects such as family, education, workplaces and the broader economy. In Asia and the Pacific, women and girls face considerable gender inequality and harmful norms.
This report focuses on media, marketing, and advertising's role in perpetuating stereotypes and provides practical solutions for a more equitable future. It delves into how gender norms are encoded in TV shows, films, and advertising creative content and how these norms can limit opportunities for children, especially girls and women. The report also highlights how harmful stereotypes can normalize violence against women and girls. It presents key evidence supporting multi-stakeholder collaboration to dismantle stereotypes and promote gender equality in the Asia-Pacific region. (From the website). Record #8497