This resource draws on the existing evidence base, as well as practice examples from members of the Connecting Communities network, to outline how a values-based messaging approach can be applied with multicultural and faith-communities to strengthen your prevention messaging. It aims to highlight the role of values-based messaging as a tool to engage community, build trust, and address backlash and resistance by creating messages that resonate with communities.

This resource has been developed as part of the Connecting Communities program, a partnership program between the Multicultural Centre for Women’s Health (MCWH) and Safe and Equal to support the learning and professional development needs of the Connecting Communities network, a network of organisations working with multicultural and faith-based communities to prevent violence against women in Victoria since 2022. (From the website). Record #8643